Sales Training
Developing a strong systemized marketing message does the heavy lifting…..

Now the leads need to be converted to closed sales.

The corporate image and marketing messages we work with you to develop in your advertising must be carried through to your sales process. This creates cohesion and control in your entire marketing campaign. By emphasizing the benefits and solutions used in your advertising, your sales force will be more effective in closing sales. We can also help you set up a sales evaluation process to help you track and measure the effectiveness of your sales force.

Sales Scripting
We will develop sales scripts that are “Hot Button” based, answer objections and promote your solutions to niche markets.

Sale Process Map
We can map out your entire sales process in a clear, easy to follow method for your sales people. This allows you to control how leads are followed up on, with what materials, in what time frame and how sales presentations are made.

Sales Training
If needed, we can conduct on-site training to help your sales force be prepared for various sales meeting scenarios, and increase their effectiveness and closing ratio.

Internal Marketing
Building morale, motivating employees and maintaining post sale customer relationships are all ways to market your company to an audience that is often ignored.

How important is it to your business that your employees internalize your company message to deliver the promises of your advertising? At times, it can be the difference between powerful growth and stagnation. After all, you may have a strong marketing strategy and active advertising campaign, but without your employee's support it will not be as effective. If advertising promises are not kept through your services and products, eventually your reputation will suffer and the customers will stop coming.

Some strategies to keep employees informed and motivated are company clothing, awards, annual reports, events, newsletters, handbooks and manuals.

Is it important to your company to keep your customers returning to you for services or products? Most companies would answer with a resounding, YES! Of course, a main reason customers return is because they are satisfied and feel they have received value and good service. The other critical component to customer retention is maintaining contact. You can keep in contact with current and past customers in many ways, including: newsletters, surveys, updated price lists, informational articles and customer appreciation programs(hopper system).

Print Materials

Logo & Identity
New companies, naming projects or updates of established businesses, we created identity campaigns that send the "right" message about your company.

Logos
Your company logo and your identity package must be designed to appeal to the subconscious of your customers, create a favorable image and expectation while representing what your company does. The colors and shapes used in your communications should be chosen for their visibility, retention, preference and positive associations in order to present your correct corporate image. The combination of all these elements needs to work correctly to make the best "first impression" to potential customers.

Mascots
A company mascot is an excellent method to gain attention and strengthen your company brand. Unlike a logo, a character mascot should have a distinct personality that reflects your corporate message and that your customers can identify with.

Naming
Creating a name for a company must be approached with the same criteria as a logo: does it represent the company, does it get attention and does it target the customer.

Identity System
An identity system consists of the material a company uses for daily communication such as letterhead, envelops, business cards and signage. Your identity system must coincide with your corporate image from the corporate colors and font to the tactile quality of the paper.